Market research suggests the large national tyre chain retailers are running sophisticated marketing programs backed up with intensive team training. These huge, often multinational, companies will lead their sales and promotions with very low priced specials which are sure to attract the attention of bargain hungry consumers. These specials are the “hook” to get the consumer instore but they are not what the tyre shop wants to sell you.
The problem is there tends to be almost no profit in these specials for the retailer who ends up with the choice of selling with no profit or “switch selling” the customer to a more expensive, higher profit tyre. It happens everyday; the consumer is enticed to buy a $99.00 tyre bargain and ends up getting sold up to a $159.00 “safer, longer lasting” tyre from a famous old brand. And of course, sometimes the promoted product is out of stock. So the consumer focused on getting a bargain ends up buying a tyre at full, or close to full, price.
You can try to avoid this situation by checking that the tyre you want is in stock before driving to the tyre shop; also, carefully check your other tyres so you know their condition and can avoid being sold up to a full set which you do not need. And especially be aware that the tyre shop will try to sell you extra services like wheel alignments, nitrogen tyre fills, and extended warranties.
Or, you can avoid all this drama by buying online tyres at Tyresales and avoid the dangers of being up sold, switch sold or being pressured into paying for additional services that you do not need.