Its simple, the national tyre chains have much higher overheads than online tyre sales sites. They often have large, glamorous retail premises in prime trophy locations, massive head office expenses, massive warehouse expenses, massive promotional and advertising expenses, massive vehicle expenses with up to 2 vehicles per store plus head office and area management vehicles, annual conferences in exotic overseas locations with 100 plus people attending, big stock holdings to finance and truly massive employee costs in retail, warehouse and head office locations. So the overheads are truly daunting and guess who pays for all of it? Yes, you the consumer.
The national tyre chains would argue they are giving you what you need; comfortable and accessible retail stores, a wide range of services, convenient opening hours, highly trained workers, national coverage and the security of buying from a major international corporation. Leading internet tyre retailers like Tyresales would contend they provide this too with the bonus of bargain prices.
National retail chains need to maintain their pricing at high gross profit levels to cover their huge overheads and have always tried to insulate their retail business from internet sales. However, as the online tyre channel continues to enjoy exponential growth, the national retail chains have begun to show signs of change and are starting to recognise the internet with promotions like special online offers and discount vouchers etc.
Tyresales has recently heard that one national chain is secretly working on the establishment of a separate online tyre business where their prices will be in line with those of other internet sites. While their independent retail dealers will be less than pleased, this online foray by a national chain is both logical and inevitable. But their primary objective will always be to get the customer in-store to buy their tyres in the traditional full price manner.