So, you are researching your next tyre purchase and considering buying online tyres. Maybe you are considering buying one of the Famous Old Brands or maybe you have come to the conclusion that the new emerging brands are equal if not better in quality and much better value. I do not think you would be wrong.
The Famous Old Brands carry a legacy burden of heavy overheads, loss making retail chains and top heavy corporate structures arising from a time when local manufacture and control of the retail market enabled the companies behind these brands to conduct business with a cost plus mentality.
Fast forward to 2013 and you find today’s vibrant New Zealand Tyre Market where the new asian quality tyre brands like Hankook, plus a myriad of cheap chinese brands, are gaining market share at an exponential rate. What a contrast, Hankook have a bright modern company with new wave intellectual property, brilliant manufacturing resources and innovative technology. The Famous Old Brands have the burden of their heavy legacy overheads and a reliance on contract production of their tyres in Chinese factories they do not own.
In olden times, the old brands relied on the notion their local manufacturing facilities produced superior quality tyres that were especially formulated for locals roads. In reality, these Dickensian, loss making, hopelessly out of date tyre plants made tyres of mediocre quality at best. Today these same brands are still cynically claiming the tyres they source from various Chinese mills are specially formulated for the Kiwi market. The simple truth is that the New Zealand tyre market is too tiny for any company to create tyre patterns and formulations exclusively for our marketplace.
One famous old brand now has 100% of its tyres made in China. It does not have its own tyre mills and simply contracts out to various Chinese factories. And yes, quality has suffered and the Kiwi tyre trade is full of stories about their shocking quality. So why pay a premium price for rubbish?
Buy quality Hankook, Kingstar, Green Max and Crosswind online tyres direct from www.tyresales.co.nz and avoid buying mediocre quality tyres and paying for legacy overheads and failed retail chains.